What determines which baby-shoes sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell baby-shoes to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the baby-shoes advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the baby-shoes demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the baby-shoes sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in baby-shoes might be. |
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